Campaign video of Makmak spa in Vilnius, Lithuania. “Since Makmak does not manufacture any products by itself but rather works as a wellness provider and reseller, we had to find an object that reflects both the brand and the customer. We chose the Buddha as it seemed to have a nice balance between spirituality and aesthetics. Then, of course, we wanted to give it a contemporary and realistic feel, so we placed it into a gallery environment which represents the modern world. Starting with the slogan ‘Back to Yourself’, we used various reverse actions of the Buddha statue collapsing back into itself to represent the ‘Back’ and the Buddha to represent ‘Your Self’. Then we edited the best takes into multiple storylines to create a metaphor.”