CCTV DOCUMENTARY
TV ident, 2013
Client
CCTV
Creative Director
JL
Agency
JL DESIGN
Executive producer
Angela Moo
Project Manager
Jennifer Lin
Art Director
Lance Wei
Designers
Hsiang Ju Hung, Utsuo Chen
VFX / Design Company
KORB
Concept Development
JL DESIGN & KORB
Producer
Lina Paskeviciute
Animation Director
Rimantas Lukavicius
Technical Director
Giedrius Paulauskas
3D/2D Artists
Giedrius Paulauskas, Rimantas Lukavicius, Karolina Sereikaite, Tomas Juchnevic, Justinas Vinevicius
Music / Sound design
John Black, CypherAudio
Year of completion
2013
Motion sculptures for CCTV Documentary Channel is a digital metaphor of phenomenal blinks and moments that life consists of. In four Idents we follow a visual performance of organic and vital substance, animated using data of actors movements. Idents visualize four different themes. To emphasize the emotion of each Ident, we have decided to use different textures of steel, wood and glass. Motion sculpture of steel reflects old Chinese adage that true power is mastering yourself. Youthful energy of dancers evolve into beautiful organic sculpture. Colorful happiness is the engine of father's and his daughter's joy. Two lovers visualize fragility and vitality of love in the last Ident.