CCTV DOCUMENTARY
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TV ident, 2013
CCTV DOCUMENTARY
TV ident, 2013

Client
CCTV

Creative Director
JL

Agency
JL DESIGN

Executive producer
Angela Moo

Project Manager
Jennifer Lin

Art Director
Lance Wei

Designers
Hsiang Ju Hung, Utsuo Chen

VFX / Design Company
KORB

Concept Development
JL DESIGN & KORB

Producer
Lina Paskeviciute

Animation Director
Rimantas Lukavicius

Technical Director
Giedrius Paulauskas

3D/2D Artists
Giedrius Paulauskas, Rimantas Lukavicius, Karolina Sereikaite, Tomas Juchnevic, Justinas Vinevicius

Music / Sound design
John Black, CypherAudio

Year of completion
2013

Motion sculptures for CCTV Documentary Channel is a digital metaphor of phenomenal blinks and moments that life consists of. In four Idents we follow a visual performance of organic and vital substance, animated using data of actors movements. Idents visualize four different themes. To emphasize the emotion of each Ident, we have decided to use different textures of steel, wood and glass. Motion sculpture of steel reflects old Chinese adage that true power is mastering yourself. Youthful energy of dancers evolve into beautiful organic sculpture. Colorful happiness is the engine of father's and his daughter's joy. Two lovers visualize fragility and vitality of love in the last Ident.